billboard deconstruction

Looking at billboards that are already in use, I have decided that for my own I am going to keep the layout quite simple. I will use mostly black and white but will incorporate some colour slightly. The only text that will be on my billboard will be the magazine name although it will not be the main focus as I do not like the composition in the Marc Jacobs billboard. All three billboards use quite high key lighting which I will also use in mine as it is more professional and appropriate. I will also use a direct mode of address to attract and engage my target audience. The camera angle will be a typical eye level shot as it works well for my product.