After receiving feedback on my billboard, I decided to add some more text and change the colour of the background. It was not very clear that the billboard was advertising a fashion magazine as only the name "Groture" was stated which could have suggested it was a fashion brand or retailer. I decided to add "North East leading grunge magazine" as a tag line to let people know it is a magazine. To keep with the mirrored theme, I placed it in the bottom left third and the top right third of the page and used the text font "Fine Style Regular" which I have used in my main product to link them together and be consistent.
For the background, it was noted that the white did not fit with the theme and genre of my magazine. To fix this, I changed the background to a dark grey and then put it on a low opacity so it gave an off-white look. I think changing the colour to something other than white may not stay within typical conventions but I think it works well for my product based on its genre.
This is the billboard after I made these changes:
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