Evaluation Q3: What have you learned from your audience feedback?

I have created some reader profiles to demonstrate some people within my target audience and how this has helped develop my product as I am confident my target audience would be interested in my product.

Name: Paige
Age: 18
Preferred style of music: Alternative Rock, Pop Punk
Shops at: Topshop, New Look, Urban Outfitters
Hobbies: Socializing, social media, listening to music, watching movies


Paige is a prime example of my target audience group. I know she would be interested in my product as when I conducted audience research, her interests coincide with the majority of answers I received. For example, she fits within the age range for my target audience and likes to shop at places such as Topshop and Newlook which were very popular choices on my survey. As my product was tailored around these results, this makes me confident that she would buy it. She also enjoys using social media, like the majority of my target audience, which is reassuring in the idea that the website will be popularly used. I showed Paige my work and asked for a comment from her. She said "The magazine looks really good and it fits well with the magazine and billboard. It's definitely something I would read as it features clothes and shops that I like so it would be useful on getting some styling tips. The only thing I would recommend would be to add more onto the website as it looks a little bare."


I also spoke to another girl who also fit within my target audience.

Name: Rebecca
Age: 18
Preferred style of music: Alternative Rock, Pop Punk
Shops at: Topshop, Urban Outfitters, H&M
Hobbies: Photography, socializing, social media, listening to music, watching movies

After receiving feedback from both Paige and Rebecca, I have noted that if I were to redo this product there are things that have worked well and other things I could improve upon. I would take more photographs for my front cover and use a stronger image than the one I used in my final. I would also spend more time on my website as it could have benefited from more articles. I think my website could have been better as it was my first time using the software and I was not very confident using it. I would do more research into websites and how they are laid out as I think it would be beneficial.