audience research

To get an insight into my target audience I created a survey on surveymonkey.com in which I asked questions to the girls in my media class. This is helpful as there is a mix of styles but also of girls who do and don't read magazines which will give me a more unbiased result.

The people I asked were all within the age range of 16-19 which fits with my target audience and the majority of them said they read fashion magazines and they do this to keep up with the latest trends, which shows that their input will be very valuable.

When looking at the results, it showed that the things that attract people to buying a fashion magazine most are the model/outfit and the content and found the most important aspect of a front cover to them is the model/actress. The font and colour also seemed to be important.

In terms of price, most people said they would pay within the range of £2 and £2.99 which is around what I was going to charge due to my target audience being mainly students with part time jobs.

I asked what stores they mostly shop at. The top shops were:
Topshop
River Island
New Look and H&M
This is useful as it allows me to see the styles of the people that are going to be reading my magazine and if it will relate to the type of fashion I wanted to use in mine. Luckily, the clothes from most of these stores are similar to the style I was going for.

This video shows someone a few years older than in my survey but still within my target audience age range. I asked her the same questions that were on the survey and her answers were similar to those I had received before which strengthened my results.